The truth is hard to look at


Plain pack cigarettes are on the shelves, if you haven’t noticed! It’s now illegal to sell cigarettes in packets with logos or branding, and all cigarettes are sold in packets that are a dirty green colour. Another big change is that the warning label and photographs take up most of the pack.

The photographs are all pretty graphic and gross – a gangrenous foot, a black lung, an eye being held open with wires. But there’s one photo that seems to be causing the most grief to smokers.

Shopkeepers are reporting that smokers are asking NOT to be sold a cigarette pack which shows the photo of Bryan, aged 34, who died of cancer from smoking. In the photo, he looks like he’s already dead. He’s lost all his hair and he can’t hold his head up, The truth is hard to look at….